CAREER

Market Research Analyst is needed in Doraville, GA.

• Conduct comprehensive research on the bubble tea industry, including market trends, consumer preferences, and competitive landscape, to identify opportunities and threats.
• Design and implement surveys, focus groups, and other research methods to gather data on customer satisfaction, preferences, and behavior; analyze findings to provide actionable insights.
• Analyze internal sales data to identify patterns and trends; collaborate with sales and marketing teams to develop strategies that align with market demands.
• Provide data-driven recommendations for new product development and existing product enhancements based on market research and consumer feedback.
• Prepare detailed reports and presentations summarizing research findings, and present insights to management to support decision-making processes through reliable SWOT analysis to assess the strengths, weaknesses, opportunities, and threats specific to the south-east U.S. area bubble tea industry.
• Regularly monitor competitor activities, including pricing, promotions, and product offerings, to maintain a competitive edge in the market.
• Stay abreast of industry trends and emerging market dynamics to forecast future market movements and advise on strategic planning.

Qualifications:

• Master’s degree in Business Economics or Marketing.
• Proficiency in SWOT and R.

Mail resume to Glaze Tea Inc. at 5705 Buford Hwy NE, Doraville, GA 30340.